Primrose Bakery, Covent Garden

Primrose Bakery Storefront

Recently I was very fortunate to visit two bakeries in London, The Primrose Bakery being one of the them. I’ve always wanted to visit this bakery as their first book Cupcakes From the Primrose Bakery was one of the very first books that I ever bought on the subject of baking. It’s what began my passion for baking and creating delicious treats. I visited their smaller establishment in Covent Garden, London and I was delighted by their vast selection of cakes and cupcakes despite this being a small shop. Here are the pictures I’ve taken from my visit there.

Primrose Bakery 1

Here is some cupcakes and slices displayed in one of the front cabinets of the shop. To your far left you can see some Mocha Cupcakes, I’m not sure what the one next to them are, maybe cookies and cream? The loaf cake to the right is a sticky date loaf I believe and the cupcakes to far right are Rosewater Cupcakes.

Primrose Bakery 2

This picture is to the right of the previous one. You can see some Lemon Cupcakes to the right of the Rosewater Cupcakes and you can also see their classic Vanilla and Chocolate Cupcakes also. One the top of the cabinets they have some cakes and slices on cake stands. You can see some Rice crispy chocolate triangle slices on a cake stand. It was hard trying to decide what to get.

Primrose Bakery 3

This cabinet has what I think are some kind of chocolate cookie and some cupcakes to the right of that. I love the pink cake stand that they are on. Below them you can see some pretty little cake boxes.

Primrose Bakery 4

This is more of an overall picture of the display, you can see cupcakes and bars on top of the counter in some really pretty cake stands. I’d love to own a milk glass cake stand, they are so lovely. Below you can see cupcakes and some loaf cakes. I wanted to try each and every thing they had on display.

Primrose Bakery 5

Two pretty milk glass stands with some cupcakes on. I think the ones to the left are Violet and the ones to the left are coconut and elderflower.

Chosen Cakes

In the end we decided upon getting two things. We got a Mocha cupcake and we also choose a slice of the Apple and Blueberry loaf. Both we really good. I’d love to visit the other branch of Primrose Bakery which is in Notting Hill, London. Our trip to the Covent garden branch was pleasant one.

Mocha Cupcake

Mocha Cupcake, this was so moist and had the right amount of chocolate flavour to the crumb. The icing was delicious too, not to buttery at all. I hate it when buttercreams have a huge amount of butter in it, I think it make it taste too sickly. This icing also had a nice amount of coffee flavouring to it. A lovely little cupcake, topped with two chocolate covered expresso beans.

Apple and Blueberry Loaf Slice

Apple and Blueberry Loaf. This was really yummy, the apples and blueberry’s really pair well together. This was also very moist and not soggy at all, like some things sometime turn out when apple is baked into the crumb. We could of eaten a lot more of this.

6 thoughts on “Primrose Bakery, Covent Garden

  1. I love that you visited both the Primrose and Hummingbird bakeries as I’m visiting London this weekend and have been trying to choose between them! I would probably go to the other Primrose bakery, but if this is the smaller of the two I reckon it would be a better choice than the Hummingbird bakery… what do you think?

    • I’d go for Primrose as personally I like the books better and the appearance of the store and their products, but both are really lovely and you won’t be disappointed with either of them. Hope you have a great time in London :)

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